25. Rihanna (@BADGALRIRI): 79.9 million followers
As “badgalriri” on Instagram, Rihanna Fenty is a Barbarian singer, songwriter, actor, and businesswoman. Since her debut in 2003, this Barbarian Queen has been slaughtering. Her tracks “Diamonds,” “Love the Way You Lie,” and “What’s My Name” have left an imprint on our hearts that cannot be undone. She has won 53 accolades, including AMA, Grammy, and Billboard awards. In addition to her work in hip hop, the Barbados government has designated Rihanna as an ambassador to promote investment, tourism, and education. The total wealth of Rihanna is $600 million.
She dominates Instagram with 79.5 million total followers, 1.8 million engagements, and an impact score of 88 out of a possible 100. She has collaborated on several occasions with prestigious companies like Armani, Puma, Dior, and she also spearheaded the development of Fenty Beauty.
26. Demi Lovato (@DDLOVATO): 78.6 million followers
American singer, songwriter, actor, and television personality Demi Lovato is known as “The Pop Slayer.” She had her acting debut in Barney and Friends in 2002 alongside Selena Gomez, and after joining Disney, she became well-known for her series Sony with a Chance and films like “Princess Protection Program,” which also starred Selena and “Camp Rock.” She has six studio albums, each of which ushers in a new phase in pop music. She has won 27 honors, including MTV Music Awards, Teen Choice Awards, and Radio Disney Music Awards. Demi has a $33 million net worth.
With a total of 77.9 million followers, 1.7 million engaged users, and an impact score of 87, she dominates Instagram. Fabletics and Demi have entered into a cooperation.
27. VICTORIA’S SECRET: 69.1 million followers
The renowned American retailer of women’s clothing, lingerie, and beauty goods is called Victoria’s Secret. Roy and Gaye Raymond established this realm of beauty in 1977, and it now has locations all around the world. The Victoria’s Secret Fashion Display, a yearly fashion show hosted by the company, also features its merchandise. Victoria’s Secret attracts a diverse audience because to the numerous models and influencers that are associated with them. According to estimates, Victoria’s Secret has a $7.39 billion market value that is constantly increasing.
With 69 million followers overall, 169.9k engagements, and an influence score of 88, they dominate Instagram. Adriana Lima, Barbara Palvin, and Candice Swanepoel are a few of the models and influencers connected to them.
28. ZENDAYA: 66.3 million followers
American actress and singer Zendaya is a hip-hop artist. She started out as a kid star and backstage dancer before getting a spot on one of the most popular Disney productions, “Shake It Up.” She also participated in “Dancing with the Stars.” She has won 14 honors, including the Teen Choice Award, Radio Disney, and People’s Choice. She has also acted in well-known films including “The Greatest Showman” and “Spiderman.” Her personal wealth is $5 million.
Zendaya has a total of 65.9 million Instagram followers, 2.3 million of whom are engaged, and an influence score of 87. Tommy Hilfiger also uses Zendaya as their spokesperson.