Search Engine Marketing/PPC
Companies may increase the amount of visitors to their websites by using search engine marketing, or SEM. Pay-per-click (PPC) links are one of the most often used SEM strategies. In essence, a business “sponsors” or purchases a link that shows up as an advertisement in search engine results for terms associated with their good or service. The business literally “pays per click” the search engine (or other third-party host site) every time the advertisement is clicked.
Because of these factors, search engine marketing is successful.
- Breadth in online tools and reach
- Cost-effectiveness in generating high visibility
- Adaptability to multiple markets and audiences
Account Based Marketing and Retargeting
ABM is a B2B marketing technique that focuses on a specific group of accounts by deploying highly customized campaigns. A speedier sales process, cost effectiveness, and a more effective use of marketing resources are just a few benefits it offers marketing and sales teams. Despite all ABM is, it’s crucial to keep in mind that it differs from focused outbound marketing. It is far more smart, personalizing marketing initiatives with tools like internet retargeting.
Retargeting employs cookie-based browser technology to track customers who came to your site but left (or “bounced”) without making a purchase or converting. Even if they are not particularly connected to your site, the cookie enables targeted adverts to show up in that users’ subsequent online searches and interactions. Retargeting is a successful conversion strategy because it keeps your brand in front of customers who have already shown interest in your goods or services.
Retargeting works well because it
- Reclaim window shoppers’ interest and purchasing power
- Generates high click-through rates
- Enables visitor segmentation and personalized communications
Earned Media and PR
Earned media, sometimes known as “free media,” is publicity generated via non-paid marketing initiatives. Earned media is uninvited and can only be acquired naturally. It can take many many forms, such as a social media testimonial, word of mouth, a television or radio mention, a newspaper story, or an editorial. Like conventional advertising, it cannot be purchased or possessed.
PR and earned media are successful because they:
- Are generally “free” advertising channels
- Are uninvited and, as a result, instantly recognized as credible.
- Increase public awareness of trustworthy, useful material