Lead nurturing and conversion are both quite successful with email marketing. However, whether or not your communication is caught in spam filters is not a matter of luck. Instead, email marketing is an automated procedure that targets certain leads and clients in an effort to have an impact on their purchase choices. Success in email marketing is determined by open and click-through rates, so strategy is important, especially when it’s a part of a broader internet marketing campaign.
Fast Fact: The average expected email marketing ROI is $42 for every $1 spent.
As the name implies, direct selling involves marketing and selling goods directly to customers. In this strategy, sales representatives establish personal connections with customers by showcasing and offering items outside of retail locations, typically at the customer’s house (e.g., Amway, Avon, Herbalife, and Mary Kay).
Fast Fact: Currently, the direct selling industry is worth $63 billion.
Point-of-Purchase marketing, sometimes known as POP marketing, targets customers who are already in a store and prepared to make a purchase. By making an offer simply too good — and too obvious — to pass up, product displays, on-package coupons, shelf talkers that highlight product advantages, and other attention-getting “sizzle” frequently influence purchasing decisions at the shelf.
Fast Fact: While Americans spend $17.78 billion annually on impulsive purchases, Canadians only spend $8.8 billion annually.