Top 10 Business-to-Consumer Marketing Strategies
What do business experts think about various consumer-reaching marketing strategies? We produced a list of 10 B2C marketing strategy examples that are frequently regarded as effective across all industries after reviewing current survey findings and studies that gathered data on the subject. Here are the findings we made, in no particular order:
Social Networks and Viral Marketing
In order to enhance exposure and traffic, social media marketing focuses on giving consumers material they find useful and want to share throughout their social networks. Sharing content, videos, and images on social media has an impact on search engine optimization (SEO) strategies as well because it frequently makes search results more relevant in social media networks like Facebook, Twitter, YouTube, and Instagram as well as in search engines like Google and Yahoo.
Fast Fact: 50% of businesses use social media to obtain market or consumer information, and 61% utilize it to boost conversions.
Companies utilize sponsored media as a method to increase the amount of visitors to their websites through paid advertising. Pay-per-click (PPC) links are one of the most often used strategies. In essence, a business “sponsors” or purchases a link that displays as an advertisement in search engine results when terms associated with their good or service are typed in (this process is commonly known as search engine marketing, or SEM). The business literally “pays per click” the search engine (or other third-party host site) every time the advertisement is clicked.
Fast Fact: 65% of shoppers will click on a sponsored advertisement as they get closer to making a purchase.
To advertise and promote e-commerce, internet marketing, often known as online marketing, mixes the web with email. For the purpose of promoting goods and services and leveraging brand visibility, social media platforms may also be used. These initiatives are generally combined with conventional advertising mediums including print, radio, and television.
Also worth mentioning are internet reviews and comments. Word-of-mouth marketing is free, natural, and incredibly effective since individuals who are complimentary of your goods or services typically have nothing to gain from doing so other than spreading the word. A referral from a friend, coworker, or family member has inherent credibility and can generate dozens of leads who want to have favorable interactions with your business.
Fast Fact: Global e-commerce is anticipated to reach $3,056.3 billion at a CAGR of 14% through 2023