16. Share your content somewhere besides social media
When a new blog post goes online, most people normally share it on social media, but they don’t usually share it elsewhere. One of the biggest errors people make while advertising their posts is this.
What other options exist? Email outreach and collaborating with influencers have already been discussed. However, there is still a ton of work to be done!
The following are the top places to promote your newest blog post:
I. Forums with a specific focus
After tip #15, you probably saw this one coming. As long as you post in forums properly, your post will be there for a very long time and may even appear in search results, which is a terrific method to gain long-term traffic.
You can find forums by searching on Find a Forum or by googling
inurl:forum + "your_keyword"
Once you locate the forum, you must register as a member. This approach goes beyond simply dropping by to leave a link. You won’t benefit from doing that when beginning a blog because you’ll be banned rather quickly.
Prior to any self-promotion, I advise leaving at least 20 to 30 comments of high quality. (High-value means more than just “Nice post!”; it means thought-provoking and helpful.)
Anyone can ask any question on Quora. Anyone may visit and post a response.
Find questions on Quora that are connected to the pieces you’ve written, respond thoughtfully, and include a link back to the original post for extra information. Easy as pie.
III. Social media groups, third
Facebook groups were briefly covered in the section on social media, but I wanted to expand on that.
Groups on social networking sites like Facebook, LinkedIn, and Google Plus are fantastic resources for generating highly focused visitors. 600 new visitors from one post are evidence of that.
They are rather simple to locate. Simply perform a search on Facebook or LinkedIn and select “Groups.” Search for Google Plus under the “Communities” menu. Join any that apply.
Don’t just spam your stuff like in forums. Become a well-liked neighborhood resident. Interact with the populace and distribute their goods. You can share your own posts once the other group members are familiar with you and like you. Remember to reply to their remarks as well!
17. Give your “About” page some love
You’re doing it wrong if your website doesn’t have a about page. Starting a blog truly does need building one.
People in the blogging community (and particularly when you’re new, learning how to start a blog) follow those they like, respect, and know. How can you know, like, and trust someone if they don’t have a compelling narrative or show their face?
What do you want visitors to see when they glance at your about page? A poor page created as an afterthought, or one designed to engage visitors with your life or brand story?
18. Leverage paid social media advertising for better reach and to make money with your blog
Paid advertisements aren’t merely for making sales. Additionally, you may use them to advertise your blog content!
In fact, I recently ran a $5 test Facebook ad campaign to promote a post with affiliate links. (The one I alluded to in section 6) 740 people were reached, and 47 links were clicked as a result.
The clicks that followed ultimately brought in $11.47. Overall, there was a $6.47 profit. It is scalable and is not horrible.
But what if one of your blog posts isn’t monetized by links from affiliate companies?
With one qualification: You need a mechanism to monetize that traffic. I would genuinely still think about spending some money to market these.
Blogging can lead to significant financial gains. In actuality, the site you’re reading today brings in tens of thousands of dollars each month.
The simplest method of revenue generation is to direct advertising to a blog article that has an excellent content upgrade. They will join our email list as a result of that upgrade, at which time you can introduce them to your affiliate links or products and finally sell them on using them.
In the end, adopting paid advertisements should have some sort of anticipated return on investment, whether it is short-term advantages like those in the post I linked to above or long-term gains like those in the email onboarding procedure.
19. Add videos to your blog posts to increase engagement
The length of time visitors spend on your website is one of the most crucial SEO indicators. Adding video content is one of the simplest ways to lengthen user engagement.
In addition, fewer people are including videos in their blog entries. It’s a fantastic approach to stand out from the competition and boost participation.
To get started, you don’t need to be an expert filmmaker or shell out a ton of cash on expensive equipment. Your smartphone is actually more than adequate.
The quality can be improved by purchasing a tripod and an external microphone. However, they are not required.
When you’re first starting a blog site, keep in mind that you don’t need an expensive camera for this. Even though most cellphones can now shoot HD video, it won’t be as as good as Pond5’s, but it will still be more than adequate.
What if you’re camera shy, though? You can make animated videos to avoid having to appear on screen, so it’s all right.
Although they offer a free trial, if you want HD quality, you must pay $20 each video at the base price.
The final alternative is to pay a professional to make a video for you. On Fiverr or People Per Hour, you can locate people who make videos. Just remember to read reviews of potential hires before making a decision.