How to Make Money on YouTube in 2022

Make your content available to the media.

If you create a popular viral video, such as one featuring your dog, you may be able to license your content in exchange for money.

If you upload videos to YouTube, you may receive requests for permission to use them from TV news outlets, morning show producers, online news sites, and so on.

How to Make Money on YouTube in 2022

You can also list videos on marketplaces like Trusted Media Brands, where the right people (and companies) can find and buy them.

When a video of a woman wearing a Chewbacca mask went viral, many media outlets wanted to cover it.

Work as an influencer for brands.

Influencer marketing and sponsorship deals are becoming increasingly important to brands. They’re spending their typically large advertising budget on influencers who already have audience loyalty.

You can create a massive opportunity for yourself as a creator if you can negotiate the right deal.

Brendan Gahan, an online marketing expert and influencer, recommends determining your baseline flat fee by determining how many views your videos typically receive, multiplying it by $0.15 to $0.30 per view, and then adding 10% to 20%.

According to WebFX data, the potential prices for YouTube influencer marketing are:

  • A YouTuber with 10,000 subscribers will pay $200 per video.
  • A YouTuber with 100,000 subscribers can earn $2,000 per video.
  • A YouTuber with 1,000,000 subscribers will pay $20,000 per video.

If the brand is a good fit for your audience demographics, content quality, and how unique and profitable your niche is, you may be able to negotiate a better deal.

The key to collaborating on brand-sponsored content is to be open about it, not endorsing anything you don’t like or believe in, and being honest with your audience about why you’re doing it.

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Here are a few of the many influencer marketplaces where you can add your channel and be discovered by brands large and small:


Complete small “tasks” of content creation in exchange for money and other rewards. There is no minimum number of followers required to join.


A full-service influencer platform with over 3 million influencers in its database. Clients can use Upfluence to search for creators by keyword and contact them to form a partnership.

Some influencer marketplaces provide free products, while others are known for having large brands willing to pay a higher fee. Take advantage of opportunities that best suit your needs, but list yourself in as many places as possible to ensure maximum visibility for your channel.

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