Although TikTok has provided many ambitious creators the chance to earn a livelihood from their work, it may be challenging to know when to publish on the site if you’re new to it.
You’ll probably feel compelled to publish your films as soon as they are complete and in excellent condition. However, if you want the maximum involvement, it might not necessarily be the best course of action.
You must pay particular attention to detail when it comes to the posting hours on TikTok because of its huge worldwide audience and the fact that its For You Page algorithm makes films discoverable in any location and at any time.
We’ve examined various research and determined the best times to publish, but it’s vital to remember that your audience, the hashtags and noises you employ, and the actual quality of your material are all crucial considerations.
Best TikTok posting times
These are the optimum times to post, says a sizable study by Influence Marketing Hub. All of these hours are Eastern Standard Time, and the ones in bold reportedly give even higher levels of engagement:
- Monday: 6 AM, 10 AM, 10 PM
- Tuesday: 2 AM, 4 AM, 9 AM
- Wednesday: 7 AM, 8 AM, 11 PM
- Thursday: 9 AM, 12 PM, 7 PM
- Friday: 5 AM, 1 PM, 3 PM
- Saturday: 11 AM, 7 PM, 8 PM
- Sunday: 7 AM, 8 AM, 4 PM
As you can see from the information above, Tuesdays at 9 AM EST, Thursdays at 12 PM EST, and Fridays at 5 AM EST are three of the most highly advised times to publish on TikTok.
It’s a very good place to start because the study examined over 100,000 posts to determine which ones had the best engagement rates. However, there are still a number of other aspects to consider before posting.
Do TikTok posting times matter?
Simply said, absolutely. TikTok publishing timings are crucial for activating the algorithm and increasing the number of views on your movies.
Depending on the amount of watch time, views, and interaction a video receives, TikTok’s algorithm determines whether to promote the video. Videos should thus be posted at times when viewers are most likely to see them.
Posting a video when few people are using TikTok will lead to lower interaction, and thus, lower reach.
How to check your TikTok audience analytics
Utilizing TikTok’s Analytics function will assist you in determining your audience, which is a crucial step in understanding when to upload. The good news is that a Pro Account is entirely free, even though you’ll need one.
Here’s how to view your TikTok analytics:
- Open the TikTok app and navigate to your profile.
- Go to the Settings and Privacy menu by tapping the three dots at the top right.
- Choose ‘Manage Account’ and check if you have the option to ‘Switch to Pro Account’.
- If you do, choose that and follow the steps. If you don’t, you’re already set up.
- Next, head back to the Settings and Privacy menu and choose ‘Creator Tools’.
- Tap on ‘Analytics’ and you’ll be able to view your stats.
You may look at a few things in Analytics, but the most crucial area for you to visit right now is “Follower Insights.” You may find out more about your followers here, including their gender and demographics.
Figuring out the best time to post for your audience
Once you have access to TikTok’s analytics, you can begin your study and create a strategy for when to release new material.
You may find out which nations interact with your material the most by looking at your “Top Territories.” You can then track your followers’ activity by the hour and determine when they are the most active by looking at your ‘Follower Activity’ page.
From here, you may develop a strategy for your particular target market. For instance, you may publish in the afternoon on UK time (BST), which will also reach morning scrollers in US time, assuming you have a lot of readers from both the UK and the US (PST).
It will grow simpler to decide what to write and when as you begin to develop a following, but for the time being, consider this as a useful starting point.
Is posting too much on TikTok bad?
Posting on TikTok can be compared to the adage “too much of a good thing is a bad thing.”
While having a regular routine that includes at least one new TikTok post each day is advised, posting too frequently might cause problems.
Generally speaking, publishing one to three times each day is great. This enables viewers to quickly consume all of the fresh material on their for you page. Posting more than that, however, might result in lower views and interaction because it will be more challenging for all of your visitors to actually see every new post.
As a result, it is strongly advised to update regularly on TikTok after the audience hasn’t been overloaded with content.
Other ways to grow on TikTok
Even though we’ve spoken about when to publish on TikTok, there are still other elements that affect the platform’s development.
The following advice should be put into practice to assist users expand their TikTok accounts as much as possible:
Post at least once a day
When trying to increase your TikTok audience, consistency is key. Maintaining a regular schedule will help you develop since more of your material will be available on the app and because it will help you acquire favor with the algorithm.
Stick to one content type or niche
Finding your specialty enables TikTok to more effectively promote your content, despite the temptation to explore. If you haven’t found your TikTok specialty yet, concentrate on publishing material on subjects you either care deeply about or are informed about.
Hop on trends as soon as possible
Trends are a certain strategy to expand because of how well-liked they are and how far they may spread you. This may be accomplished by incorporating current content trends or utilising well-liked noises in your videos.
Increase your watch time
Like the majority of social media platforms now available, view time is a crucial consideration when the algorithm chooses which videos to promote. You should always be looking for novel approaches to grab the audience’s interest. Be succinct, yet encourage the audience to stay watching at the same time. The likelihood that TikTok will recommend your videos increases with more view time.
Learn from patterns
Yes, it’s crucial to use originality and creativity when making your TikToks. But it’s equally crucial to keep doing what has in the past produced success. Analyze all of the elements that contributed to the success of your most popular videos.
There you have it, then. Everything you need to know about posting on TikTok at the ideal moment to promote development.